Week 2 - Cobb, ch. 2 (Cultural Studies)

Gramsci's hegemony helps us think through reciprocity of pop culture production and consumption. Great examples about how revolutionary voices are co-opted by the system it seeks to change (see Marley example). Style is how people shift producers' intentions (bricolage = "makeshift repair"). Poaching is taking culture and stealing its meaning to "topple existing power structures." Simulacrum - there are no realities, only images; and images of images. Can reality compare to the hyperreality we've created?