Week 9 - Wednesday Class Reflection

I was struck by how the number of choices and technology means speed is a necessity for producers. If an identity isn't established within seconds, the remote control takes a consumer somewhere else. I hadn't thought about it in this way before - producers must literally craft every second of programming to be captivating or risk losing an audience (and advertising dollars). This "need for speed" means sensationalism will happen a lot. Interesting to me that choice and technology indirectly breeds sensationalism.